Colour me happy. The LHAAs new guide takes the mystery out of hair dye

Who doesn’t feel like a change sometimes, especially where our hair is concerned? On those days when a dazzling new hairstyle or a smart new cut simply won’t do, more and more of us are taking the dramatic transformative leap and changing our hair colour. Why not? Thanks to the enormous numbers of colours available to us, dying our hair is easier than ever, and the results can be truly stunning. But if you want your new shade to be a success the LHAA’s handy guide ‘What to consider before you commit to dying your hair’ tells you everything you need to know.

It’s important that you think long and hard before applying a new colour because the effects can be difficult to reverse. Do you know what hair dye actually does to your hair? The guide explains the whole process – easy-to-read and jargon free! Is the colour you’re considering the right one for you? It’s always a good idea to ask your stylist’s advice because your natural hair colour can have a massive impact on what will work and what definitely won’t. What kind of shampoo should you use to make sure your brilliant new colour isn’t stripped away? How can you minimise the damage caused by the chemicals in hair dye, and if you’re dying your own hair at home, when is the best time to do it? These are all questions that are easy to overlook until it’s too late, but every one of them and more is covered in this indispensable new guide.

More than that – what are the alternatives to hair dye, and what should you know before trying them out? Alternative hair dyes can contain metallic salts, which might react with professional products.  And, just to make sure that all your queries are answered, there’s also a section of Frequently Asked Questions.

Let’s face it, changing our hair colour doesn’t just turn other people’s heads, it reflects our style and personality, enhances our confidence and often helps us take a bold step in an exciting new direction. Whatever change you want to make – from adding highlights, trying out a subtle new shade or wowing the world with a look that’s multi-coloured and sensational - the LHAA’s guide will make sure it’s an eye-catching success!

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