The glossies are your friend
Let’s face it, most of your customers will have spotted their new fave hairstyle in a glossy magazine like Marie Claire, Vogue or Cosmo so take a few minutes each day to flip through them as well. Chances are you’ve already got a few issues already floating around your salon – if not, it’s worth subscribing to the ones that will influence you the most. In the ever-competitive world of fashion journalism, subscriptions are often cheaper than you’d think. More than that, you’ll find a heap of inspiration between those temptingly shiny covers.
Social Media & the Internet
If you’re anything like us, you spend more time checking your Facebook feed than you’d like to admit! Why not take a break from happy-facing cute cat videos or lol’ing selfies of your friends guzzling pasta and trawl the cutting-edge hair and fashion websites instead? Not only is it the cheapest and simplest way to stay up-to-date on new trends but you can often discover what’s hot long before everybody else on the high street!
Also, don’t limit yourself to one or two sites or apps. Check out Instagram, Twitter, Snapchat, Pinterest (or anything else you can think of) to get a well-rounded heads-up of the latest styles and colours.
Books & retro websites
Now, this might seem like a strange suggestion for keeping up with the latest news, but every great hairdresser knows that fashion comes in cycles so it’s always useful to remind ourselves of the fabulous styles of yesteryear. After all, have Audrey Hepburn bangs or the Louise Brooks bob ever really left the limelight? They might not be the look that’s setting the catwalk on fire right now, but you can bet it won’t be long before even the most unexpected ‘blast from the past’ makes a head-turning reappearance! Not only will you be keeping yourself ahead of the curve (or curl?!) but you’ll be adding to the foundations that will make you an even better hair professional!
There’s a danger that we can get so caught up in our day-to-day work, and the small talk of each other’s lives, that we don’t ask other stylists the simple question: “Has any new look / colour caught your eye recently?” You’ll be surprised how many of your colleagues (and other stylists you admire) will love the opportunity to share their thoughts about something innovative and fantastic you might have missed. And don’t just keep that question reserved for the hairdressers in your life, ask your non-hairdressing friends too.
If you can make at least one or two of these suggestions a habit, you’ll never be in the dark about the new style that’s on the horizon (even the unicorn chonmage… shudder!)