Bridal hair - is your salon making the grade?
Bridal hair is arguably one of the most important revenue sources a salon can rely on. But getting the service right can be a struggle.
This is not an average appointment, but the most important salon experience of any bride’s life – and that’s a lot of pressure. So salons are being advised to look at a management strategy for the bridal hair service, designed to ensure the entire experience flows correctly and that pricing is on point. Brides are willing to pay out for the service, but if you’re investing more money than normal, you want to feel as though you’ve had the first class service.
The big no-nos with pricing are around hidden extras that are bolted onto the main service. Perhaps you’ll be quoting a price for multiple services for the bride or multiple services for an entire wedding party. Good communication and a clear pricing strategy are key.
Keeping continuity throughout the process, so that the bride gets the same stylist at each appointment is also vital. As if offering a companion barbering service to grooms. A busy wedding day experience should be stress-free for the customers, with the salon team working to strict timescales.
However, it’s not just running things like clockwork that will have your brides waxing lyrical about the way you handled their big day hair. Go the extra mile and give them an experience of indulgence to remember. Keeping the atmosphere light and happy, getting excited alongside them about what’s ahead and warm well wishes all play their part.
To find out more about how to manage your bridal hair service like a pro, take a look at our blog.